-
The New Playbook for Cannabis Loyalty: Packaging, Proof, and People
Read more: The New Playbook for Cannabis Loyalty: Packaging, Proof, and PeopleIn a maturing cannabis market with endless new drops, retaining customers has become a brand’s most important KPI. Data shows why: brand loyalty in cannabis…
Recent Blog Posts
-
Breeding starts with clear goals (chemistry, yield, morphology, disease resistance) and rigorously selected parents. In cannabis, the foundational chemotype—high-THC, high-CBD, or “intermediate”—is strongly influenced by…
-
In legal markets flooded with options, a name is often the first signal a consumer sees. Strain names frame expectations about flavor, effects, and quality…
-
The 1960s–70s: Landrace icons Before hybrid breeding took off, North American consumers largely encountered sun-grown “landrace” sativas imported from their regions of origin. Acapulco Gold—sparkling,…